Global Contextual Advertising Market Overview: 2020-2027

  • 4100.00 Dollar US$
  • Published date: June 6, 2021
    • Pune, Pune, Maharashtra, India
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Global Contextual Advertising Marketis anticipated to reach US$XX billion by 2027 from US$XX in 2020, at a CAGR of XX% during the forecast period.

Contextual advertising refers to an automated process of placing ads on web pages based on the relevance of digital content of the pages. Contextual advertising is done through contextual targeting on an ad network, which involves ads based segmentation on parameters such as keyword, metadata or website topic. The resulting targeted advertisement then encourages users to click through the ad, which creates revenue for the publisher of the content and more traffic for the advertiser.

Contextual advertising provided advertisers the ability and more options to deliver messages to profitable audiences. Recent trends in contextual advertising include integrating video and video game content. Furthermore, the concept of a dynamic billboard has been proposed, where a camera can identify the gender and age of the audience to change the advertisement displayed based on collected data.

The study includes a detailed market assessment. It does so by in-depth qualitative perspectives, historical evidence, and market size verifiable predictions. Using validated research methodologies and assumptions, the predictions featured in the study have been derived. The research report thus serves as an analysis and information for all aspects of the market, including, regional markets, technologies, and by applications.
Global Contextual Advertising Market Dynamics:

The growth of contextual advertising market is primarily attributed to the rapid surge in the use of smartphones and internet across the globe. Studies indicated that more than 70% of web traffic happens on a mobile device. Moreover, increasing penetration of social media users is fueling the market growth of contextual advertising. Constantly growing trend of mobile advertising followed by rising adoption of big data analytics and artificial intelligence in digital marketing is helping the vendors to build personalized marketing strategies. Additionally, the constant advancements and innovations in the respective field are also propelling the demand for the target market.

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