Digital Marketing Trends 2019
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- Published date: October 14, 2019
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- Solan, Solan, Himachal Pradesh, India
Digital Marketing Trends 2019 ON 18TH OCTOBER 2018 BY PRIME KREATION Digital marketing is undoubtedly the major growth sector in an industry struggling with recession and regular updates from digital platforms. Traditional marketing techniques like print advertisements and direct mail have all suffered, but there are digital alternatives which are more prevalent, such as digital billboards and transport advertisements, and advertisements in digital print media and mobile applications for traditional publications. Prime Kreation is coined from “Sales & Marketing with Information Technology‟ which aptly defines Digital Marketing era. Prime Kreation set up in 2013 with an ideology to make digital marketing more popular in Himachal Pradesh. We have a team of professional employees from Marketing & I.T. background with a cumulative experience of over 15+ years. Prime Kreation currently has an office in Solan and employs 15+ full-time resources, besides 10+ virtual resources. We had done a literature review covering various research reports and research papers that was carried out between duration of 2001 to 2017. Till date whatever research was done in digital marketing is limited to only a few particular areas, such as digital marketing awareness, Web Development and acceptance in the market. But no study has been conducted on digital marketing preference, attitude, and perception. So, in order to full fill this gap we had undertaken research on awareness, perception and comparative position of digital marking with traditional marketing. Himachal is more dependent on Agriculture & tourism sector. We have surveyed 100+ industrialists, Agriculturists, and other Showroom of the area of Himachal. Among them, most of the industrialist are doing Email Marketing and Google Adwords but no one working on organic Digital Marketing and even they have a negative perception for SEO as they need instant results and Agriculturist didn’t have an idea about this Digital Marketing. Primary objectives behind the studies are to know perception level, the awareness level of digital marketing and maximum digital activities are done by the industrialist. Main objectives behind doing digital marketing are for creating social/business network drive sales, to increase visibility & brand awareness, and engaging customer.
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